Technology On the Net

Business and Social Media Marketing: Nine Plays That Pay, Not Just Post Let's be direct. Most business and social media marketing advice comes from people selling courses, not closing deals. Santa Fe Capital Management is a California-based conglomerate operating across commercial real estate in Northern California, web and mobile development, blockchain, derivatives trading, and digital marketing. We treat marketing like every other line on the balance sheet: it either produces a return or it gets cut. That's the standard we hold for our own portfolio, and it's the standard we bring to the clients and partners we take on. This list is for two audiences. Business owners who need practical, no-nonsense marketing that drives inquiries. And investors who want to know whether their portfolio companies are spending marketing budgets like capital — or burning them like a hobby. If you're looking for warm-and-fuzzy branding talk, stop here. Where there is money to be made, w...

Giving an LLM agent a "run code" tool is one of the fastest ways to make it useful. It can crunch a CSV, test a regex, plot a chart, or check its own math instead of guessing. It is also one of the fastest ways to get burned. The code the model writes is untrusted input, no matter how well-behaved the model usually is, because the model's instructions can come from a user, a retrieved document, or a web page that someone else controls. Image: mikemacmarketing / photo on flickr via Wikimedia Commons (CC BY 2.0) This guide walks through how to run agent-generated code safely in production: which isolation layer to pick, which limits to set, how to handle files and network access, and what to log. The goal is simple. A bad snippet should fail inside a disposable box and take nothing else with it. Start from the threat model, not the tool Before you pick a sandbox, write down what you are defending against. For most agent setups the realistic list looks like t...

Social Media Mgmt That Actually Pays: 7 Plays Worth Your Time Most social media management is a money pit. Brands post, nobody cares, and the only person making money is the agency billing monthly retainers. We see it from the other side — we evaluate deals, build products, and move capital across real estate, software, and blockchain. And we can tell you this: social media mgmt only matters when it's tied to a return. This isn't a list of fluffy "engagement tips." This is a list of moves that generate leads, build deal flow, and put money in motion. If you're running a business in California — or anywhere else — and you're treating social media as a checkbox, you're leaving cash on the table. Here are seven social media mgmt plays that actually work. --- 1. Treat Social as a Funnel, Not a Feed Most businesses post to social media like they're updating a diary. "Here's what we did today." Nobody cares. Your social media mgmt strateg...

Retrieval-augmented generation (RAG) is supposed to make answers trustworthy because the model reads your documents before it replies. In practice, a RAG answer can still mix a correct sentence from a retrieved page with a confident sentence the model made up. Users can't tell which is which, and neither can your support team when a complaint comes in. Citation grounding fixes that: every claim in the answer points to the exact chunk that supports it, and a verification step checks those pointers before the answer reaches the user. Image: citationgraph.org via Wikimedia Commons (Public domain) This guide walks through a practical citation pipeline you can add to an existing RAG system: how to label sources, how to make the model cite them, how to verify the citations cheaply, and what to do when verification fails. Why "just add sources" isn't enough The simplest approach is to list the retrieved documents under the answer as "Sources." That ...

Vector search gets expensive in a quiet way. The first million chunks fit in memory without anyone noticing. Then the corpus grows, you add a second embedding model for a new language, and suddenly the vector index is the largest line item on your retrieval bill. Before you buy a bigger box, look at how you store the vectors themselves. Embedding quantization lets you shrink the index by 4x to 32x, and with a rescoring step most teams keep retrieval quality close to where it was. This guide explains the three techniques that matter in practice (scalar int8 quantization, binary quantization, and Matryoshka-style dimension truncation), how to combine them with rescoring, and how to measure whether you actually kept your recall. Why the index gets big Most embedding models output float32 vectors. Each dimension costs 4 bytes. The math is simple and unforgiving: 1 million vectors at 1,024 dimensions in float32 is about 4.1 GB of raw vector data, before any graph or index overhea...

Social Media Management: 7 Profit-Driven Moves That Beat the Noise Social media management is not about content calendars, engagement reports, or chasing likes. It is about revenue. Too many businesses treat it as a chore — something to post when there's time. That's a losing position. We treat it like a deal. Where there is money to be made, we will go. And right now, social media is where a lot of money is being made. Santa Fe Capital Management operates as a multi-vertical conglomerate out of California — real estate, web and mobile development, blockchain, derivatives trading, and digital marketing. We don't sell agency fluff. We build systems that move the numbers that matter. This list is written for business owners and investors who want social media management that actually pays for itself. If you're looking for pretty graphics and vague "brand awareness," stop reading. If you want a channel that produces leads, deals, and dollars, keep going. --- ...